TEMPLES OF STOKE
A Celebration of Surf Shop Culture
For well over half a century surf shops have served as the de facto gathering place for surfers. Not only a place to buy a new board or pick up some surf wax, almost immediately they became cultural hubs where the latest news from up and down the coast was readily available. Stories could be swapped, hijinks could be perpetrated, and the bonds of a tight-knit community were further strengthened. Today, with the proliferation of online shopping and the decline of the “brick and mortar” retail experience, it’s not surprising that the significance of surf shops has been somewhat diminished, but they’re vital pillars in the surf culture and their impact and significance continue to burn bright. In celebration of all that is great about our beloved surf shops, this exhibit will allow some of the most renowned and established shops from up and down the West Coast to showcase their own individual histories and the impacts they had in their respective communities.
Dedicated to the art of high-velocity surfing, SHACC’s current exhibit focuses on the talents and contributions of surfers, shapers and designers George Greenough, Bob McTavish. Dick Brewer, and the Edge Board crew. From the Shortboard Revolution, to Greenough’s Spoon, to the down-railer, up to the modern-day craft the men continue to build, their collective body of work has changed the way we all ride waves today. Also featuring insights and artifacts from test pilots of the era, including Nat Young, Gerry Lopez, Reno Abellira and others, for those that feel the need for speed when they’re in the water.
Surfing has become one of the most popular recreational and competitive watersports. For many, it is a way of life, but how was it discovered? No one knows who first rode a wave simply for the pleasure of it. It could have been Stone Age fisherman on a log raft or in a dugout canoe, and it could have happened anywhere in the world where humans engaged the ocean.
Inspired by the book “The Illustrated Atlas of Surfing History” (published by Island Heritage), written by Joel T. Smith and illustrated by Ron Croci, SHACC’s latest exhibit depicts the history of surfing from antiquity to the 18th Century European discovery of Hawaii. The exhibit contains artwork, text, models and other artifacts derived from a host of historic sources.
The exhibit will travel to the International Surfing Museum in Huntington Beach next, details coming soon!